That is not a great deal, its the base unlimited.  I believe when I shopped for mine at that level you didn't have power windows.  The steel wheels etc....   A Sport "S" is the next step up with 17 inch allows and power windows, mirrors etc....
The ride height and springs are better on the sport S from casual observation, base model is good if you really are going to build a jeep up from the ground for offroading.  
Not 100% sure of this hadn't looked at 2013s.