Exactly, Fram is like 5 bucks for your regular filter, 7 or 8 for your Tough Guard.. my oil costs like 15 bucks. It's just hard for me to stomach paying 30 bucks for an oil change. And apparently Fram isn't crap or else they wouldn't be around since forever. If I did start to get a little cheese stacked up, I'd probably go with K&N though, that's a pretty reputable name.