You can keep that thing for $230. I have an RTIC 22qt that I paid $124 for, and I'm not convince any of these "premium" coolers work that much better.
Looking to go with a bigger model rtic or pelican
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I have been thoroughly satisfied with my hard and soft RTIC's. Top of the line stuff for really good prices.
The RTIC keeps ice a long time, but not sure the extra time is worth the extra money and the empty weight of the cooler.
Your statements seem at odds.
Regardless, I can tell you the Pelican 35 and the Yukon 70 hold ice longer than the Coleman extremes I have, by a couple of days in mid 90s highs. I agree; I'm not convinced they're worth the cost and weight just for holding ice, but they do have locking lids for a rollover event, and they can be safely strapped down, too. It comes down to intended purposes and goals. I love the Coleman extremes for their size, weight, and wheels...a great balance for a large cooler.