RTIC settles law suit with Yeti

[BigMike]

http://www.statesman.com/business/austin-based-yeti-coolers-settles-lawsuit-with-competitor/6pYZmfylSbWIqMCkRqBgFM/


RTIC IS VERY PLEASED TO ANNOUNCE AN AGREEMENT REACHED WITH YETI
RTIC, the leading direct to consumer online retailer of premium coolers and drinkware announces that it has entered into a settlement agreement with YETI today for the purpose of avoiding the additional costs and uncertainty of continued litigation. The dispute has been amicably resolved and as part of the agreement, RTIC has agreed to redesign only those products involved in the dispute.
As part of the Agreement, RTIC is precluded from commenting further, but RTIC is very pleased with the settlement and considers it a win.
RTIC had previously announced last month changes to its 2017 product lines and expects to rollout new products and updated existing products starting in early Spring. RTIC will continue to operate as normal selling all the RTIC brand of products as provided on the www.RTICcoolers.com website keeping true to its promise to deliver "Over Built – Not Over Priced" products to all its RTIC fans & customers.
About RTIC
RTIC is the leading direct to consumer online retailer of premium coolers and drinkware. It was founded by twin brothers John and Jim Jacobsen and has generated almost 1.5 million followers on Facebook since shipping its first cooler in September 2015 and now employs over 100 people. RTIC is based in the Houston suburb of Cypress and owns fulfilment centers in Houston, Atlanta, Chicago, Harrisburg & Fresno occupying over 300,000 square feet of space.

[Raisinhead]

I was just getting on here to share this. I wonder if this is why the discounts have been offered

[BigMike]

I was just getting on here to share this. I wonder if this is why the discounts have been offered

I think they are liquidating for the new designs.  But the statement in the link from Yeti said RTIC has to stop selling everything now.  Hmmm, wonder if RTIC just doesn't give a shit.

[Raisinhead]

Yup, maybe they are allowed to see current inventory?

[clark123456]

Or..they new th outcome was coming, so they dumped as fast as possible before it was official

[Raisinhead]

Or..they new th outcome was coming, so they dumped as fast as possible before it was official

Yeah, but site is still active

[clark123456]

Or..they new th outcome was coming, so they dumped as fast as possible before it was official

Yeah, but site is still active

Information I could have used 17 minutes ago!

[Raisinhead]

[clark123456]

Charge your battery, Jay

[Raisinhead]

I live dangerously