Y’all were right when you said it wasn’t anything to write home about. I really didn’t see any “factory direct pricing” either. All the smittybilt stuff was only about 10-15% cheaper than what 4 wheel parts typically sells it at. It’s all made in China anyways and 4WP has got to be making at least 30-40% on those items. I had more fun walking the parking deck/lot and checking out the actual real world Jeeps.
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