I get well over $3 back in rewards points from Wells Fargo every month, so it doesn't bother me really. The peace of mind is worth it. I rarely carry cash. If you lost your wallet with $300 cash in it, you are out $300. I pay for everything with my debit card (which is cash in my accounts, not financed). If I lose my wallet with both debit cards and both credit cards in it, I am out 20 minutes worth of phone calls. Last year when my debit card number was stolen, WF had all of my money back in my account in days, including all the international transaction charges. Excellent to deal with, very friendly and very smooth.
I also like the fact that WF doesn't like to sell mortgages, so all of my finances are all packaged neatly together.