From what I have read and been told I always thought that the open/clasp end of the winch hook should face up. This way if it were to fail/break it would send the cable down not up.
On a recent ride I was connecting a winch cable to a strap and another member said I was doing it wrong and the open end of the hook should be facing down. I don't care who is right or wrong but I'm kind of a safety advocate and want to make sure myself and others are properly educated in the matter.
What say you fellow Off Road experts?