Social Jeep show where you watch folks that have never seen rocks and hills encounter a few on the Daytona infield.
HUGE vendor show. Big parties at night. Lots of club parties.
Lots of social events. More social events.
LS and 40 JK's everywhere. Lots of bling. Lots of classics. Everything you can imagine.
Bikinis.
We go with the same friends from FL as a get away, and do less of the Jeep Beach thing every year, and more of our own thing. St Augustine, Orlando, down the coast, up the coast, fishing, whatever, but have to do a day in the speedway... its crazy fun.
The parade of 2000+ jeeps is a sight doing a lap ON the speedway