I've seen Yeti's in action and also have an RTIC 20 hard cooler. In the heat of the summer, I don't think either work better than the Coleman I've had for years. Plus the hard side coolers are pretty heavy when they're empty. I think that the Yeti brand is taking a huge hit from company's like RTIC and Icer, etc. I haven't looked, but has Yeti's price come down since they have more competition now?