I've seen two of those Chicagos blow, and both said that they had between 10 and 20 light duty pulls on them. I've relentlessly used my $300 Smittybilt and I'm probably getting close to 50 pulls on it. That includes random stuff like pulling down trees in front of the trail ;D It is starting to make a little racket, but heck, it's got a 2 year warranty. Anybody know what the warranty on the new ones is?