TRANSAMERICAN ANNOUNCES PURCHASE OF RUBICON EXPRESS

[DOUG]

Thank God.  Now Ben can keep getting bushings every time they go bad 

http://www.pirate4x4.com/news/transamerican-auto-parts-announces-purchase-of-rubicon-express/


Leading Off-Road Parts Supplier Continues Growth

May 2, 2011(Compton, CA) – TransAmerican Auto Parts, the nation's leading retailer and supplier of off-road truck & Jeep accessories, has announced the purchase of Rubicon Express.

President and CEO Greg Adler stated, “This acquisition is a perfect fit for TransAmerican.  Rubicon Express is the leader in the Jeep suspension category.  Their heritage, founded on the famous Rubicon trails of Northern California, is deep in the hard core suspension performance.   Jeep enthusiasts have come to know Rubicon Express as the ultimate system for their vehicles.  Our 4Wheel Parts stores and our 4Wheel Drive Hardware business serve these enthusiasts and the Rubicon brand will strengthen this core segment.  Our 25 years of experience in suspension manufacturing at Pro-Comp will help in the integration of the Rubicon business”.

“TransAmerican has made a number of strategic acquisitions to grow the business” Adler explained.  “As the economy improves and our business continues to strengthen, it will allow us to look at more strategic opportunities such as Rubicon Express”, he added.

Founded in 1961, TransAmerican Auto Parts is the leading participant in the aftermarket parts and accessories for light trucks, Jeeps, sport utility vehicles, and other four-wheel drive vehicles.  The Company sells tires and wheels, suspension systems, drive trains, accessories, and other products to consumers through 55 retail locations in 17 states under the 4 Wheel Parts Performance Centers name, to more than 4,000 wholesale customers, including specialty auto parts stores, tire and wheel stores, repair and garage shops, internet retailers and jobbers under the TransAmerican Wholesale name.  It also sells to consumers and businesses through mail order and internet operations under the 4 Wheel Parts Wholesalers name.  In addition, the Company operates a manufacturing business that sells tires and wheels, suspension systems and accessories under the Pro Comp and Smittybilt brand name, both through the Company's own distribution channels as well as through third parties.

[Trailabite]

I don't know if that's good or bad......

[mdo817]

I see Pro-Crap getting relabled as Rubicon Express  >

[DOUG]

And CHINA will be the place of MFR.

[ranger11]

Sounds good to me. As I dont buy parts from any of them. I got use to sell outs when my grandma's job was sold to some 12 yr old 15 years ago. She was with the company 20 yrs.

[Krawler00]

Glad I got my lift before it went in the pooper. Hope they find some good china rubber for my bushings!

[Ben H.]

Considering RE has a much better name in the Jeep world then Pro Comp I bet they stick with the name.

Manufacturing? Now that is a good question.

[Rowingfish87]

sounds good on paper when you can get RE stuff at half the price...and half the quality. fml. {no}  {nln2}

[Calvin]

From what I remember, the quality of RE products was declining anyway before the shutdown. I wouldn't be surprised in the re-branding of products. I guess we'll find out soon enough...

[Trailabite]

From what I remember, the quality of RE products was declining anyway before the shutdown. I wouldn't be surprised in the re-branding of products. I guess we'll find out soon enough...

I have to agree!

[Krawler00]

At least the bushings were. Now as far as quality on my lift, it was and still is top notch. But when things are swapping over, I am sure things will get leaner.