I bought a new beverage cooler for the jeep today.  I went with the igloo Yukon 20.  It's a bit smaller than the Pelican 35 and has many of the great features I wanted.  I'm hoping I can carry my co2 setup on the trail now...I'll know soon.  It was $100 at Sam's Club.
I also ordered a Bestop safari/bikini top so I can have some cover without fretting about damaging my real top.  
- Torg